City Branding
Cities that tell their own stories, build their own people, find their own voice and trade with the world
Rising Thailand is the City Ecosystem Next Step is developing. We see four steps that reinforce each other: Identity, People, Voice and Trade. Using documentary and media, we aim to help each city or province tell its own story, build its own people, find its own voice and trade with the world.
The four steps are Signature City (Identity), Doxzilla Learning (People), Wave x Young Blood (Voice) and amazingthai.com (Trade). We design them to work as a cycle. A clear story is the base for learning, people who learn find a voice of their own, local voices take local businesses out to trade, and trade keeps feeding the city's story.
- Identity
- People
- Voice
- Trade
Rising Thailand
Identity: Signature City
Signature City is the product of the Identity step. Identity is a city's position, brand and distinctiveness. Every city has a story worth hearing. Our goal is to help each place tell its own story through city narratives and documentaries. We hope people who live there see their home more clearly, and people from outside want to come and see it for themselves.
We take your city out to the world so that people everywhere can see it and get to know it. The aim is for your city to become a destination on the world's map: known by people around the world who know what makes it distinct.
Open now
People: Doxzilla Learning
Next Generation Learning System is the learning system for a new generation of Thai children that Doxzilla Learning is built around. We build a city's people with documentaries for classrooms and homes, from kindergarten to the end of secondary school. Every title follows five steps: watch, think, talk, present and sum up. After the film, a class activity takes about 20 minutes, with a teacher's guide.
When people from around the world come to a city, its people need to be ready to welcome them, in knowledge and in language. Doxzilla Learning is available in both Thai and English, helping the city's next generation speak good English and welcome visitors.
See Doxzilla LearningAn approach Next Step is developing
Voice: Wave x Young Blood
Wave is a curated video space inside the Doxzilla app. It is free to watch and takes work that has been selected. Our intention is that local people in each city have a place where their own voice is heard, stay close to one another within the city, and rely less on foreign platforms. Young Blood invites teenagers from Mathayom 1 (Grade 7) to university to try telling the stories of their own lives and communities in documentary form.
In development
Trade: amazingthai.com
amazingthai.com is in development as an online trading system that uses AI to help local businesses sell Thai handicrafts to the world. It is a direction we intend to pursue, so that local businesses can trade beyond their city and beyond Thailand.
Talk to us about your city
If one of these steps interests you, tell us what you look after and what you would like to see happen.