Advertise with us
Put your brand beside documentary programmes
Next Step has documentary channels and programmes in Thailand and abroad. Choose the route that fits your market. In Thailand, advertise on the four Good TV channels on AIS Play. Abroad, place your Thai brand or organisation on Thainess, which is broadcast across Asia-Pacific including Oceania and is preparing to reach Asia, Europe and the Americas.
Reach viewers in Thailand through Good TV channels
Good TV has five channels on AIS Play: Samrujlok, Animal Show, MySci, Khongdee Thailand and Thainess. You can advertise in Thailand on the first four, and your brand sits within programmes viewers already watch. Thainess is sold through the second route, which includes audiences abroad.
- Best for
- Brands and media agencies that want to build awareness among Thai audiences, especially brands that want to sit alongside documentaries on nature, animals, science and Thailand itself.
- Who you reach
- Viewers who stream channels in the AIS Play app on their phones and TVs. The programmes are factual: documentaries that inform and tell true stories.
- Ad formats
Series and programme sponsorship
Your brand sits beside the series or programme you choose, on air and on the channel's social pages.
Branded content clips
We make short clips with your team, telling your story in a documentary style, and publish them on the accounts that suit the story best. You approve the content before it goes up.
TV and social package
Buy once and get both a presence on the TV channels and on the same channel's social accounts. Your brand appears on TV and on mobile.
- Channels you can buy
- Samrujlok · Animal Show · MySci · Khongdee Thailand
Our sales team will propose the formats and channels that fit your brief in your media plan.
Tell us your brief.
Who you want to reach, with what message, and a rough budget.
Receive your media plan.
Our sales team proposes the channels, formats and timing that suit your brief.
Go on air.
Once you approve, we schedule your campaign and put it on air.
The Good TV channels you can advertise on in Thailand
Samrujlok
Animal Show
Reach audiences abroad with Thainess
Place your Thai brand or organisation on Thainess, which is on air across Asia-Pacific today, with streaming to Asia, Europe and the Americas planned for 2027.
- Best for
- Thai products and services that want to be known abroad, and large Thai organisations, from government bodies and state enterprises to major companies, that want to shape how Thailand or their organisation is seen overseas.
- What you get
- Your name sits beside the culture and documentary programmes of Thainess, which tell the story of Thailand. It is a credible setting for Thai brands and organisations.
Where Thainess is shown
What is on air today sits in the top row. What is coming sits in the bottom row.
On air now
In Thailand
Thainess on AIS Play, TrueID and, through AIS Hotel IPTV, in Thai hotel rooms.
Asia-Pacific, including Oceania
Thainess is broadcast, encrypted, on the AsiaSat 7 satellite and reaches hotel rooms in Asia. AsiaSat states that its satellite fleet has access to more than 860 million households and over 550,000 hotel rooms across Asia-Pacific.
These figures describe the size of the satellite's footprint, not Thainess viewership.
Planned for 2027
Free ad-supported streaming on Samsung TV Plus
Thainess is preparing to launch as a free ad-supported streaming channel on Samsung TV Plus, scheduled for 2027, to reach viewers in Asia, Europe and the Americas.
This is a plan and a schedule, not yet launched. Launch date and first countries will be announced when ready.
Ad formats
Ad spots
A short commercial placed in the programme breaks of the channel. A quick way to introduce a product, and easy to scale to your budget.
A documentary made for you
Our documentary team produces a film that your brand or organisation sponsors, then broadcasts it on the channel.
Sponsorship and other formats
Your name alongside a programme or series, or a format we design together around your goal.
Tell us your brief.
Email us four things: the product, service or organisation you represent; the markets abroad you want to reach; the format that interests you (ad spots, a documentary or sponsorship); and when you would like to start.
Receive your media plan.
Our sales team proposes the platforms, formats and timing that suit your brief.
Go on air.
Once you approve, we schedule your campaign or your film and put it on air.
Our followers
More than 5 million followers on Facebook, YouTube, X, TikTok and Instagram
The combined following of Next Step's channels and brands on Facebook, YouTube, X, TikTok and Instagram, counted as accounts, so people who follow on more than one platform are counted more than once. Our sales team will share platform-by-platform detail in your media plan.
As of October 2026
| Platform | Account | Followers |
|---|---|---|
| Samrujlok | 2.1 million | |
| Doxzilla | 178 thousand | |
| MySci | 252 thousand | |
| Khongdee Thailand | 132 thousand | |
| Real Metro | 58 thousand | |
| YouTube | Next Step | 1.31 million |
| X | Next Step (@samrujlok) | 896 thousand |
| TikTok | Doxzilla (@doxzilla.com) | 55 thousand |
| Samrujlok (@samrujlok) | 107 thousand |
Figures are follower accounts on each platform, checked from the public pages of Next Step's accounts. The YouTube, X and Instagram figures, as displayed by the platforms, are rounded.
Tell us your brief and receive a media plan built for you
Whether you are interested in one route or both, our sales team will be glad to prepare a media plan for you.